Original photos or art: This is best, if possible.

Digital files can be used if there is enough to work with (either size or resolution, they are both relative, meaning one can be converted to the other but you can't make up what isn't there in the first place). Also, since it is difficult to know what size something needs to be until we do the design, err on the bigger end of things if you can. If digital images or art have to be sized larger than 100% to run in the publication, then their resolution (meaning quality) will be reduced.

Scanned photos should be at 300 dpi at the size they will be used in the publication. So, for example if you send a file that is 200 dpi then we will have to shrink its size down to make up the difference, that is, if the original size sent is large enough to do that.

Line art (drawings, cartoons) should be at 600 dpi at the size they will be used in the publication.

File types should be TIFF (.TIF) for photos (color or grayscale, doesn't matter) or Encapsulated PostScript (.EPS) for vector graphics (e.g. Illustrator, FreeHand). Avoid JPEG (.JPG) if possible. since it is a lossy compression system, meaning every time you compress a digital file using the JPEG format it throws away more information from the file, thus eating away at the quality.

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