Media & Publicity: Making News
Making the News: A Guide for Nonprofits and Activists 
By Jason Salzman, Westview Press 1-800-386-5656
Written for activists, nonprofit organizations, or any concerned citizen who lacks big bucks for advertising, Making the News explains how to shine the media spotlight on any cause or important issue
and describes how media-savvy activists devise stunts and create imagery to propel their causes into the news.
Let the World Know: Make Your Cause News - A Beginner's Guide to Getting Media Coverage [Excerpt from 'Making the News']
Maximize Media Coverage of Your Event [Excerpt from 'Making the News']
Become the Media [GROW]
Media Lists
Media FContact List [Fairness & Accuracy In Reporting]
Advertising, Promotion & Image
Create awareness of your company through special events [Women's Business Center]
(GROW: Last Updated 7/31/2005)